Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, has scooped two prestigious awards on the sidelines of this year’s ITB, further highlighting the destination’s appeal on the global stage.
Running alongside the world’s largest travel trade show, which concluded in Berlin on Sunday, 12th March, the Pacific Area Travel Writers Association (PATWA) held its annual PATWA International Awards where Ras Al Khaimah was recognised as the association’s ‘Emerging Tourism Destination of 2017’.
The UAE’s most northern emirate was named ‘best emerging destination’ during a ceremony which honours individuals and organisations across the global travel trade sector that have excelled in the promotion of tourism.
Additionally, RAKTDA’s award-winning ‘Beyond A Journey’ destination video has added another honour to its growing collection of accolades by picking up the coveted Five Star Award at The 16th Golden City Gate Awards—the international film, print and multimedia competition for cities, hotels and the tourism industry.
Commenting on the double awards, Haitham Mattar, CEO of RAKTDA, said: “During the course of the last two years, RAKTDA has adopted a strategic approach to its promotion and development of Ras Al Khaimah as an all-round tourism destination, and to be recognised for our achievements during both of these prestigious awards is extremely humbling.”
Showing no signs of slowing down, RAKTDA is now aiming to drive awareness of tourism’s economic and socio-economic role through all its future initiatives, starting with a commitment to support the United Nations’ 2017 International Year of Sustainable Tourism for Development, which aims to promote a more sustainable global tourism landscape.
“In Ras Al Khaimah, we believe in tourism’s multi-faceted benefits and its pervading sense of sustainability,” Mattar said. “We have laid out some exciting and ambitious plans to further enhance our offering over the coming years, and we look forward to sharing many more milestone achievements with our tourism partners and stakeholders.”