RAS AL KHAIMAH STRENGTHENS INTERNATIONAL APPEAL WITH PARTICIPATION AT WORLD TRAVEL MARKET LONDON 2016

The efforts of the Ras Al Khaimah Tourism Development Authority (RAK TDA) to promote the UAE’s northernmost emirate as a premier tourism destination continues in London, as it participates in the World Travel Market (WTM) from 7–9 November 2016.

RAK TDA’s participation in this year’s WTM promises to bring a wealth of exciting news, updates and announcements on the destination’s latest tourism products and offerings, including an upcoming via ferrata climbing route along Jebel Jais, the UAE’s tallest peak, which stands 1,934 metres high.

The event also provides an excellent platform for RAK TDA to flex the destination’s global appeal and boost international tourism arrivals as it aims to attract one million visitors by the end of 2018. This year, Ras Al Khaimah has already recorded a 45% increase in tourism arrivals from Europe, led by strong growth from Germany and the UK. In fact, UK visitor arrivals have grown by 33.2% over 2015 and the number of nights that Brits stay at Ras Al Khaimah’s hotels have increased by 25.6%.

With diverse natural landscapes, a wide range of thrilling outdoor activities, an ever-expanding calendar of sporting, leisure, cultural and business events and a convenient location just 45 minutes from Dubai International Airport, Ras Al Khaimah continues to grow from strength to strength. The destination currently offers over 5,000 rooms across 41 properties, with more than 3,000 rooms in the pipeline across 12 properties by 2018. By 2025, hotel capacity in the emirate is expected to increase to 20,000 rooms, many of which will be on Al Marjan Island, a stunning archipelago encompassing an area of 2.7 million square metres and extending 4.5 km into the sea.

“As the leading global event for the travel industry, WTM is the ideal opportunity for us to share and showcase all that Ras Al Khaimah has to offer, from our gorgeous natural assets, adventure and wellness offerings, and many activities for a wide range of travellers to our authentic Arabian history, heritage and culture”, said Mr Mattar. “I look forward to visiting London in November to promote our emirate to a worldwide audience.”

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About Ras Al Khaimah

One of the fastest growing tourism destinations in the world, Ras Al Khaimah boasts a rich culture and long-standing history, dating back 5,000 years, showcased by an array of archaeological sites and breathtaking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.

Ras Al Khaimah
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