RAS AL KHAIMAH: BEYOND A JOURNEY DESTINATION VIDEO WINS TOP HONOURS IN 37TH ANNUAL TELLY AWARDS
Tuesday, June 28, 2016 —
Ras Al Khaimah: Beyond a Journey, a brand new destination video of the UAE’s northernmost Emirate, has been named as the Bronze Winner in the 37th Annual Telly Awards, the premier award honouring the finest video and film productions, in the category of Best Online Video/Video/Videography/Cinematography. The video was selected from over 13,000 entries from 50 countries by a prestigious judging panel of over 500 accomplished industry professionals, standing out amongst best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
Commissioned by the Ras Al Khaimah Tourism Development Authority as part of a dynamic, worldwide rebranding campaign, award-winning director Leonardo Dalessandri teamed up with PR MEDIACO and its sister company, NEEDaFIXER Productions, to bring the project to life.
Immersing viewers in the journey of a lifetime in Ras Al Khaimah, the video showcases the Emirate’s rich culture, long-standing heritage and enchanting Arabic personality while highlighting its breathtaking natural landscapes, diverse attractions and wide range of thrilling activities, which appeal to travellers of all types and ages.
“We are proud that our destination video has already resulted in outstanding international recognition with a prestigious Telly Award to add to our growing collection”, said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority. “We have provided travellers across the globe with a glimpse into all that awaits them at our Emirate, from stunning natural surroundings and exciting activities to the numerous tourist attractions that reflect our 7,000-year-old history, heritage and culture, and they love what they see.”
Sofia Panayiotaki, Managing Director of PR MEDIACO, said: “We worked really hard to deliver one of the best productions in the world, and it’s truly an honour to be acknowledged for it, especially when what we created goes beyond any ordinary destination video. Rather, we were able to tell the amazing story of Ras Al Khaimah by capturing the feelings, fundamental emotions and purest elements that define it as the premier tourism destination for authentic Arabian experiences and adventures. This is only the beginning for Ras Al Khaimah, however, so stay tuned for many more exciting things to come!”