The brief included the implementation of the following elements:
build awareness of the destination through a strong introductory image, educate consumer and business media alike on the destination’s brand development and promote the reinforcement of the Emirate through means of PR, marketing and sales activity.
Since being appointed the Emirate’s UK Sales Representation Office back in March 2015, PR MEDIACO has already been actively generating destination awareness, through communication with the travel trade industry (Tour Operators/Agents/MICE).
Mr. Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority (TDA) said:
“It has already been a positive experience working with PR MEDIACO in terms of sales and pre-pitching PR activity. We are very pleased with the results in terms of communication with the UK trade and media and we look forward to an increased brand awareness in 2016”.
Sofia Panayiotaki, PR MEDIACO Director said:
“We are honoured to be working with such a beautiful and diverse destination, providing a seamless integration between the destination’s PR and Sales programmes.
Ras Al Khaimah is undoubtedly a hidden gem of the world and we are delighted to be enhancing the awareness of the Emirate, within the UK market. Being home to such a diversity including culture, heritage, desert, activities and unparalleled beaches; it really is an idyllic holiday retreat”.
To learn more about Ras Al Khaimah visit: www.rasalkahimahtourism.com
About Ras Al Khaimah
Ras Al Khaimah is just a 45-minute drive from Dubai International Airport and is the perfect getaway for leisure, adventure, and luxury travel destination. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on terracotta beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking, as well as an eclectic selection of international gourmet experiences and world-class spas.