PR MEDIACO WINS PR BRIEF TO PROMOTE THE EMIRATE OF RAS AL KHAIMAH, UAE TO THE UK MARKET.

Following an extensive and competitive pitch, the Ras Al Khaimah Tourism Development Authority (TDA) has selected PR MEDIACO to run its UK PR Activity involving both the consumer and trade  sectors.

The  brief  included  the  implementation  of  the  following  elements:

build awareness of the destination through a strong introductory image, educate consumer and business media alike on the destination’s brand development   and promote the reinforcement of the Emirate through means of  PR,  marketing and sales activity.

Since being appointed the Emirate’s UK Sales Representation Office back in March 2015, PR MEDIACO has already been actively generating destination awareness, through communication with the travel trade industry (Tour Operators/Agents/MICE).

Mr. Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority (TDA) said:

“It has already been a positive experience working with PR MEDIACO in terms of sales and pre-pitching PR activity. We are very pleased  with  the results in terms of communication with the UK trade and media and we look forward to an increased brand awareness in  2016”.

Sofia Panayiotaki, PR MEDIACO Director  said:

“We are honoured to be working with such a beautiful and diverse destination, providing a seamless integration between  the  destination’s  PR and Sales programmes.

Ras Al Khaimah is undoubtedly a hidden gem of the world and we are delighted to be enhancing the awareness of the Emirate, within the UK market. Being home to such a diversity including culture, heritage, desert, activities and unparalleled beaches; it really is an idyllic holiday  retreat”.

To learn more about Ras Al Khaimah  visit: www.rasalkahimahtourism.com

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About Ras Al Khaimah

Ras Al Khaimah is just a 45-minute drive from Dubai International Airport and is the perfect getaway for leisure, adventure, and luxury travel destination. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on terracotta beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking, as well as an eclectic selection  of international gourmet experiences and world-class  spas.

 

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About Ras Al Khaimah

One of the fastest growing tourism destinations in the world, Ras Al Khaimah boasts a rich culture and long-standing history, dating back 5,000 years, showcased by an array of archaeological sites and breathtaking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.

Ras Al Khaimah
UK OFFICE
Unit 3, Canbury Business Park, Elm Crescent
Kingston Upon Thames
KT2 6HJ
London, UK